Supporting Diversity in Franchising

Supporting Diversity in Franchising

FC Business Solutions - Wednesday, November 18, 2015


If we look at Australia over the last few decades we will see a country that is enjoying significant growth. Three years ago the Australian Bureau of Statistics reported that the Australian population was 22.7 million with the prediction that our population will reach 36.8 million by the year 2061, by all reports, we have strong growth to look forward to and plan for. With one in four Australians being born overseas and over 200 languages being spoken across the country you can imagine that the fabric that weaves us together as a nation is bright, colourful and rich.

This diverse nature of Australia enables us to embrace people from all over the world and by doing so have our hearts and minds open to new foods, cultures and beliefs; we really are the lucky country where opportunity is available to those who seek it.

Opportunity can come in many forms and for those that are willing to put in the hard work and take a risk along the way, small business is an exciting idea. The thought of being your own boss and making your own fortune is appealing for many people.

Having said that, small business is no easy journey; it’s all about self-belief, drive and a hunger to fulfil our own dreams and our own needs.

Today, young and old take the step into small business by choosing franchising so that they are in business, their own business, but they are not alone. There will always be someone there to guide them and steer them in the right direction when they are unsure, especially in the early days.

Australia has adopted a franchising business where entrepreneurship is celebrated and harnessed. Franchise models in Australia are also a proven method which provides the tools and the system for success in a box, with the expectation that franchisees will follow the pathway, share in the brand and its community, be the local brand ambassador owning the local market while servicing one’s own business and personal goals.

Franchisees buying into franchise systems have always brought with them their own unique skillset, cultural ways, life experiences and experience from past ventures and business environments. New franchisees also have their own perceptions of how to grow a business, where improvements could be made and what the outcomes of success look like.

As the Australian population mix grows and changes, as a franchisor, have you identified what the new breed of franchisee will look like? Have you understood what their expectations are of a franchise brand, is it the same today as it was yesterday? Have you identified the risks for the brand if the regulatory and legislative framework is not understood, respected or followed because of different cultural experiences and expectations which have been adopted and held onto from the homeland?

As a franchise system, is your support structure equipped with the communication skills to work effectively and respectfully with a broad range of cultures within your franchise community? Have you professionally trained your franchise coaches, who are in the field and working face to face with franchisees, how to identify the best communication style and behaviour to coach, educate and mentor the business owners in the business practices implied by current legislation and the franchise ways?

There is no ‘one size fits all’ approach when working with a diverse range of people and with the current statistics on growth in Australia, our workforce will continue to grow and be woven together by many different people from all walks of life. By putting into place training and systems to effectively address diversity and communication across cultures you are setting up your brand and franchisees for success.

Contact FC Business Solutions today to discuss how you can implement systems and training to ensure that your business can effectively communicate with a diverse range of people.

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