- April 1, 2019
- Posted by: FCBS
- Category: Human Resources
There is no doubt that social media is a critical tool to marketing a business today, but there’s also a number of other ways to attract clients that may be a good addition to your marketing strategy.
Flyers and brochures
Flyers, particularly those with some sort of value add (free offer, discounts, trial classes, etc.) are still an engaging and effective way of reaching customers, not to mention a cost-effective strategy. Hand them out or letterbox them, they are ideal for businesses seeking to attract a local demographic like cafes, restaurants, gyms or beauty salons.
With printed decals and magnetic signage that are quick and cheap to attain, turning your car into a moving billboard is an innovative way to attract potential customers and franchisees. Perfect for business owners and team members, who spend a lot of time on the roads, it can be an engaging way to attract attention while going about daily operations of visiting customers or franchisees.
While not always cheap, radio advertising is memorable and can lead to strong brand awareness. Targeting radio stations based on their audience profile can help foster excellent return-on-investment over long periods of time.
Digital or face-to-face networking is a great way to engage potential customers or franchisees with your business. A fantastic way to meet new contacts within your industry, or outside your industry, networking allows for a personal connection that is memorable and one-on-one. Don’t forget to bring your business collateral such as business cards to quickly pass on your contact details.
Write a column
Writing for traditional mediums such as magazines can help cement your authority within the industry. Having a written piece that speaks to your customers allows them to trust in your brand and quality of services. Opinion pieces can also provoke emotional thoughts towards problems that customers are seeking answers to.