- May 31, 2017
- Posted by: FCBS
- Category: Franchise Recruitment
Woohoo! You’ve made the first step to selling more franchises!
As of May 2017 Facebook has 1.94 billion monthly active users…
We all know that Facebook is a powerful marketing tool – but as franchisors are you taking advantage of the platform to generate high quality franchise leads?
In the past 12 months FC has run several franchise recruitment campaigns for small, medium and large franchise systems and the results have been overwhelmingly positive!
We have generated in the vicinity of 1,000 leads, successfully sold multiple franchise stores which could be equated to a 500% return on marketing investment (ROMI).
But franchise recruitment advertising on Facebook doesn’t only generate leads to sell more franchises; in our 1,000 leads we have grown communities, increased website traffic and supported brand engagement with customers.
So how do you get started selling franchises on Facebook?
The overall process isn’t that complicated, but getting every setting correct and firing is an artform. Here’s a basic breakdown of what you need to look at
1. Use great images that represent your brand
Select your crowd and use collateral that is going pull on the audience’s emotional strings. If you want to change someone’s lifestyle, use a photo that questions why you sit at a desk every day.
2. Use copy that instantly engages your audience
We know that telling your prospective that you’re going to be profitable is a big NO! But there are many different ways that you can communicate with prospectives to gain their interest.
3. Target the correct demographic
What’s the age group of your prospective? What are their hobbies? What are their behaviours? Facebook has a huge list of potential target items