3 Techniques for Communicating with Your Franchisees
The success of your franchise rests upon your relationship with your franchisees. You have to give them the systems to be successful. You also need to have their backs during challenging times. You can't just show up when it comes time to collect your royalties. Here are three techniques you can use to ensure that you are communicating and cultivating valuable relationships with your franchisees.
1) Value the People
You need to realise that valuing your franchisees and their employees is critical to your success. Encourage your franchisees to hire excellent managers and employees. In addition, make sure you are providing world-class training programs for your franchisees and their staff. You will want to put programs in place to incentivise performance and to recognize great employees throughout the franchise organisation.
2) Understand Your Franchisee's Business
You need to understand that your franchisee will primarily be selling to people within the local community. Be sure to understand each particular franchisee's neighborhood and demographics. That way you and the franchisee can get involved in that immediate community to raise awareness of the business.
3) Be Supportive
You are taking on a role that is a lot like a parent sending their child to school. You want them to be happy and to see the upside in the business. But, you want to be supportive and responsive. Make it a habit to check in. Respond to emails, text messages, and calls very quickly. And be sure to physically visit your franchisee's to understand the state of their business and to ensure consistency throughout your locations. Finally, conduct quarterly franchisee round tables where you assemble all of your franchisees together so that best practices can be shared and implemented so all parties can benefit.
Ultimately, franchisees want to know that you care about their success and that you are there for them as they embark on this journey. You need to be there with established and consistent communication, and not just when you need their money.
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