- September 1, 2017
- Posted by: Jeremy Szelag
- Category: Marketing
5 REASONS WHY A FRANCHISE STORE NEEDS FACEBOOK
When you are the franchisee of a business, you may think you don’t need a Facebook page of your own, especially if the lead store has one. But it’s actually a great idea to have your own Facebook page, and here are five reasons why!
1. Everybody Does It
This may sound cliche, but a lot of people are on Facebook, so, why aren’t you? Most people won’t even go to a store or restaurant if they don’t have a presence on social media, and Facebook is the largest social media network in the world. If your competitor has a Facebook page and you don’t, who do you think a customer is more likely to choose?
Facebook has an amazing advertising system that allows you to target your audience based on location. So if you want the people in your city, or nearby cities, to know about your franchise, having a page on Facebook is perfect! You can sign up for a business account (for free) and start advertising. That way you’ll get a lot more business. And you can find a lot of simple tutorials online that teach you exactly how to advertise with Facebook. It’s easier than you think.
It doesn’t pay to be a faceless business anymore. People want to talk to you and Facebook is a great place to do that. They can post messages on your page and you can reply to them directly. They can also send you private messages for when they have any questions, or if they’ve had a bad experience. This is a great way to improve your customer service and receive very high ratings.
Ratings play a large part in a customer’s decision to use a business, go to a restaurant, or shop at a store. People trust the opinions of other people. If you get a lot of likes and great ratings on your Facebook page, you are far more likely to win over new customers. Besides, as people leave you messages and reviews, you’ll learn what is great about your business and what needs to improve. It’s a great way to test the waters of your audience.
5. It’s Free
That’s right, it is absolutely free to create a business page on Facebook! You can have your page up and running in less than five minutes. Even creating a logo and cover photo isn’t hard. If you already have a graphic designer, you’re set! If not, you can always go to Canva.com and use one of their templates to create one for free or check out Fiverr.com for cheap but awesome designers.
With all these great reasons, what’s stopping you? Go to Facebook today and start your business page! You’ll be glad you did when your customers start rolling in.