- January 27, 2016
- Posted by: Jeremy Szelag
- Category: Marketing
It was a year that saw the franchise industry buzzing in Australia, and again proved to those of us within the industry why it’s the preferred method of business. The industry saw strong figures for 2015, and equally as strong projected figures of the next five years.
The success and resilience of not only brands, but the entire industry was on show late in 2015 – and the way we bounced back as a whole when facing adversity is a true testament to the strength of the franchising industry in Australia.
Australian franchisors that have nailed their PR and digital media strategies and have taken the time to ‘think outside the box’ have exceeded their targets and enjoyed strong growth. Those franchisors that have stuck to the old and traditional methods of PR and advertising have found it harder to grow their brand and should consider what approach they take looking to the future.
Moving forward this year, franchisors need to look at what they provide and how they provide it most effectively to the franchise partner of tomorrow in order to stay on top of the game and engaged in the market. This is achieved through strong communication and brand engagement with franchisees.
Your marketing activity is key to achieving the best results for the next 12 months. Compare your local and national, as well as your digital and traditional initiatives to determine where your brand will see the biggest impact.
You can also add value to your brand by skilling up your support team who in turn will support franchisees and their teams with motivation, mentoring, learning and turning locations into the local hub and a place for the local community to go to.
Everyone wants to feel part of a community, why not make your stores a place that not only welcomes those in the community, but helps to create the community in the first place. Skilling up in relation to cultural differences and awareness surrounding differences within local communities, franchisees and employees, assist and support with the different needs and expectations for all involved.
FC BUSINESS SOLUTIONS
With Australian franchising enjoying expansion and development, you can imagine how much work FC Business Solutions has put into staying one step ahead of the current market to ensure that our clients are provided with the current best practice information and knowledge that is second to none.
The past 12 months, we have attended national and international events including the IFA, Australia, New Zealand and most recently Hong Kong conferences. Conferences, both national and international, are a great way to expand networks and keep up with global trends.
At the FCA National Franchise Convention on the Gold Coast in October, FC Business Solutions Director, Corina Vucic was recognised as a Certified Franchise Executive which is a prestigious and hard to achieve honour. FC Business Solutions was also named as the recipient of the 2015 La Porchetta Supplier of the Year Award for Australia and New Zealand in August.
Our strength and commitment to the franchise industry is evident through the impact we have with our clients on an ongoing basis, our continued support of the FCA, connections we forge within the business community, giving back to the industry, and coordinating events.
Our staff live by our company motto of ‘We help businesses grow,’ by ensuring that they too are also constantly learning and growing. We believe that we have a positive impact on every business that approaches us and asks us for assistance, ideas, training, system health checks or even a cup of tea and a chat.