How effective is your FAC?

Is it time for you to assess, shake-up and redirect your Franchisee Advisory Council (FAC)?

An FAC is formed by a group of franchisees  being elected to represent their peers at an executive level.

Once formed, the group’s role is to bring new concepts, ideas, thoughts and direction across the business to the executive table for discussion.
If a group is to function well they need to work together to achieve continuous improvement within the system for not only themselves but
those that they represent. This may include;
  • think tanking strategic projects which streamline processes;
  • ways to increase productivity;
  • overhauling systems and technology;
  • implementation of new product innovation; and
  • direction and execution of the marketing activities which will keep the brand at the top of the consumers mind.
So, if this is how a well-functioning FAC operates, what happens when a group loses their way?
If working together is not a top priority, the playing field turns into a tough sporting field with no team work.
Strategy gets lost as does the appreciation of each individuals strengths and the coach loses the respect of the group and the opportunity

for development. Growth in business is attained and maintained by continually looking at ways to improve performance across all areas including FAC’s.

Is there room for improvement in your advisory group? Have a think about these
  • Is the group’s name reflective of its role?
  • Is there a code of conduct for all participants?
  • Who chairs the meetings? Are they driving their own agenda? Are they removed from the day to day? Do they bring a macro perspective to the group and the system thinking?
  • Have you prepared the members via a formal induction? Do they know why they attend, how they are expected to contribute and how their time is about leaving a legacy which has added value to the brand the franchisees within the franchise community?
  • Is the administration supporting effective and productive time spent together? Finally is it worth considering whether the traditional generalist franchise advisory group yesterday’s news?
Business moves quickly, new practices that are adopted at speed provide the brand leading edge advantage; therefore, your council should consist of people that are subject matter experts in their field so that you can draw on their experiences to lead change.

Author: Jeremy Szelag
I’m a creative thinker who loves to see business thrive. We live in a digital world where every day there are new tools, features and platforms that change the way businesses operate. I’m happy to be your tour guide in all things digital to help you develop cost-effective, sharp and finely-tuned campaigns that achieve real results.